What is World Breastfeeding Week (WBW)?

WBW is the greatest outreach vehicle for the breastfeeding movement, being celebrated in over 120 countries. Officially it is celebrated from August 1–7. However, groups may choose other dates to make it a more successful event in their countries.

This year’s theme, Breastfeeding and Family Foods: Loving and Healthy, focused on the benefits of breastfeeding for two years and beyond and the introduction of appropriate complementary foods after six months while breastfeeding is continued.

What is this year's WBW theme all about?

• Draw attention to the value of continuing to breastfeed children to 2 years or beyond.
• Raise awareness of the risks and costs of introducing other foods and drinks to breastfed babies before 6 months, thereby strengthening support for 6 months exclusive breastfeeding.
• Up-date information and ideas about the kinds of other foods and drinks needed by older breastfed babies and young children after 6 months.
• Share ideas for making complementary feeding easier, healthier and a time for learning and love.